Fahrenheit 451- a Critical Review - 4221 Words

EN3110 - NOVEL FAHRENHEIT 451 – CRITICAL RESPONSE In Fahrenheit 451, Beatty exists as a paradoxical character which has a profound knowledge from the books he burnt but is still against the keeping of these intellectual products. Skillfully, Ray Bradbury has built up the important villain through whose arguments we can look at more aspects of the existence of books in our society, or generally the maintenance of knowledge. In the conversation between Beatty and The Montags, the fireman captain has indicated his opinions about the increasing focus on speed in the society, â€Å"redundancy† and perils of reading, â€Å"necessity† of censorship and ways to keep Man happy. These are also the thematic†¦show more content†¦We may notice that, Beatty has exaggerated about the time a person can save if he uses zipper instead of a button. Definitely, it cannot take as long as an hour every morning just to button up his clothes. However, we may find that the idea in his argument was also used when zippers were introduce d or advertised. To some extents, we can consider this as a shrewd observation from Ray Bradbury. In fact, Beatty’s arguments convey one of the author’s concerns about the modern societies. Buttoning is the traditional way to fasten clothes while zipping is a modern way. Generally speaking, people have skipped more things than just a button. Traditions and customs have been mostly left out, and technology is usually blamed for this omission. However, from this point of view, if we do not follow Beatty’s logic, we are more likely to interpret the symbolism of zipper and button in another way. The reason why men turned their back to the traditions, things that they regards as obsolete and â€Å"slow†, is not that they become more advanced, but that men would like to choose easier ways and shortcuts to achieve their goals, whereas they may forget other more important values than speed on their way. Thus, it is the focus on speed of the society that causes th e technology to advance, yet destroy the core of our civilization – the ability to think and the practice of thinking. â€Å"The mind drinks less and less. Impatience. Highways fullShow MoreRelatedFahrenheit 451 : The Burning Truth1149 Words   |  5 PagesAbdulmalik Alnagadi Doctor Clare Little Humanities 142 Aug/7/2014 â€Å"Fahrenheit 451†: The Burning Truth Introduction Fahrenheit 451 is the actual temperature at which paper catches fire. The story by Ray Bradbury represents a social criticism that alarms individuals against the risk of suppressing their feelings due to restrictions. The fascinating story of Bradbury, ‘Fahrenheit 451’ is interestingly well constructed. It can be clearly recognized that the book broadens the idea of a short story thatRead MoreReview of Ray Bradburys Fahrenheit 451 Essay1496 Words   |  6 PagesReview of Ray Bradburys Fahrenheit 451 In Ray Bradburys novel Fahrenheit 451, the author utilizes the luxuries of life in America today, in addition to various occupations Read MoreThe Evolution Of Technology And The Demise Of Intellectual Thought2036 Words   |  9 Pages The Evolution of Technology and the Demise of Intellectual Thought Fahrenheit 451 by Ray Bradbury has long been a staple of literature classes around the globe. And for years, the popular consensus has been that the main theme of the novel is censorship. When examining the political environment at the time of the book’s publishing, it is easy to understand why many readers identified with a message of suppression and government regulation. 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Advertising The Real Beauty - 994 Words

Tall, skinny, blonde, tan: these words all describe an individual that is nearly perfect in the eyes of many marketers. The perception of how we view ourselves is widely based of what we see and hear from them. We then take these sights and descriptions and compare ourselves against them. Meeting the standards is nearly impossible, and buying their products often feels like the only way to achieve the ideal image. The market taunts everyone saying â€Å"you will never be good enough,† and we are constantly reminded. The advertisements are on every billboard, website, highway, commercial, newspaper, and escaping these ads is nearly impossible. Although most marketers strive to advertise perfection, I believe that a shift in all advertisements to†¦show more content†¦Many mission statements try to express that their product will increase pleasure, attractiveness, enhance your lifestyle, and keep you as a long-term customer. One large retail line that uses these tactics is Limited Brands Inc.’s. Some major stores that Limited Brands includes are Bath Body Works, Pink, and Victoria’s Secret. Their mission statement is â€Å"To build a family of the world’s best fashion retail brands offering captivating customer experiences that drive long-term loyalty.† (missionstatements) This mission statement tries to convince the buyer that their product is the best, their life will have higher quality life experiences, and they will have want to continue to buy the products. The void for pleasure and beauty traps individuals into buying products repeatedly in hopes of achieving them long term. Hundreds of companies follow Limited Brands Inc. in their approach and the philosophy change in their mission statements will require them in reinvent themselves. The switch over to positive customer based mission statements creates an uncertainty and demands an extensive amount of time and money, but in the long term positively effects indiv iduals and society. The trap of never being enough, encompassed by mission statements, can have a chance at being broken by the change of these statements. Aerie’s mission statement, for example, says â€Å"Some girls wear makeup. Some girls don’t. Some girls wear pushup bras some just won’t.Show MoreRelatedAdvertising : Advertising And Advertising1636 Words   |  7 PagesIntroduction Every Advertising campaign main focus is to be cost effective, reach the largest target audience and most importantly should attract new customers.(allbusiess.com) Advertising plays a crucial role for every company regarding the size of the company, it doesn’t matter if the company is big or small an effective and well planned ad campaign can do wonders for the company. â€Å"Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising shouldRead MoreDove Case1160 Words   |  5 Pagesproduct category, Each Brand as separate business. Staff of Brand Assistants executing policies of Brand manager. Each Brand Manager, responsible as General Manager. Strategy Design Delivery of profit targets. Day to day marketing decision. Advertising and Trade promotions. 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In other words, it had to establish a meaningRead MoreInfluence Of Advertising On The Image Of Beauty Essay1535 Words   |  7 PagesThe Influence of Advertising on The Image Of Beauty Real beauty stems from proper display of respect and stories, which are told and expressed in unique and interesting ways. The more common features and ideals that people use to generalize about and stereotypically distinguish between the different levels of ideal beauty, such as skin color, odor scent, fashion style, height, age, and facial identifications, are not as valuable as the processes behind storytelling and the expressing of courtesyRead MoreNowadays, advertisement is placed in everywhere, no matter you are watching television, listening600 Words   |  3 Pagesfor teenager. Teenage are more susceptible to the effect of advertising than others. Many of the advertisements give card staking information to the teenagers. Teenagers are given negative impact through advertisement by stereotype, impressionable, and unrealistic. Stereotype in advertising is the most common idea we could find in the media. Many teenage have been contaminated by advertising. The advertising provide by slimming and beauty industries make the teenager define that beautiful women shouldRead MoreGender Roles And Gender Stereotypes Essay1449 Words   |  6 Pagesroles and gender stereotypes in advertising My position: I believe advertisements that reinforce female gender roles and stereotypes are damaging to society. 2. Non-favorable Incidents: The examination of the â€Å"Victoria’s Secret† ad for a line of undergarments labeled â€Å"The Showstopper.† The headline is â€Å"Show nothing but your shape,† and the image is a thin woman with big breasts staring seductively. The image clearly sets a tone that this is what is a stand of ideal beauty. And if you do not look likeRead MoreDove Marketing Mix1632 Words   |  7 Pagesare mostly for women, and Dove promise that their products will enhance women’s beauty (Bhasin, 2016). Some of Dove’s products are (Bhasin, 2016): ââ€"  Facial care products - Dove Deep Pure Face Wash ââ€"  Hair care products - Dove Oxygen Moisture Conditioner ââ€"  Lotions - Dove Go Fresh Bathing Lotion, Dove Purely Pampering Shea Butter, and Warm Vanilla Body Lotion ââ€"  Beauty bars - Dove Go Fresh Bathing Bar and Original Cream Beauty Bathing Bar ââ€"  Body wash - Dove Go Fresh Body Wash ââ€"  Deodorants - Dove OriginalRead MoreDove Real Beauty1252 Words   |  6 PagesExecutive Summary: Dove decided to differentiate itself though an unconventional new campaign titled â€Å"The Campaign for Real Beauty,† that challenges the traditional beauty marketing tactics of idealized and unattainable beauty standards. The campaign proved to be wildly successful and can be attributed to Dove’s careful market research, planning, and implementation. This case is examined through the neo-classical framework that I have used in other classes in examining cases that have already

Evaluation of Website Olx.Com †Click to Get Complete Solution

Question: Discuss about the Evaluation of Website for Olx.com. Answer: Website Overview Olx.com is the web site that has been selected for the evaluation purpose. Olx is a classified web site which is used by the users to put their advertisement and sell their products. It provides a chance to the buyers to look out for the desired commodity and contact the seller with the help of the web site through the contact information that is provided on the site. The exchange can take place once the seller and the buyer confirm the deal. There are also a number of payment options that are possible through the web site which include card and cash payments to be done (Olx, 2016). Business Model There are a number of business models that are widely used in the e-commerce world. These models are based on the utility of the web site that is created and the prime objective of the exchange and transactions that take place on the same. Olx.com is the web site that is a combination of two of the business models as Consumer to Consumer (C2C) and Business to Consumer (B2B). The first business model that is applied in the site is C2C. The site allows the users to put the advertisements on the site and provides the buyers with a list of products that match the search query that is placed. The sellers are primarily the consumers who wish to sell off their products and the buyers are also the consumers who wish to buy the products (Baum, 2016). The major transactions that take place on the site are of C2C nature and hence this business model is aptly applied to the web site. There is also another business model as Business to Consumer that is applied to the web site. There are a number of advertisements that are displayed on the side that come from the business users and these ads generally include the sponsored sections. Sponsored listings, advertisement banners, featured ads are put on Olx and the same come from the bus iness side of the users. These ads are used to engage more and more customers (Kaushik, 2015). Every business model goes through a series of stages and phases which are primarily termed as exposure stage, interaction stage, e-commerce stage or e- business stage on the basis of the functionality and features carried out by the same. Olx.com is presently in the e-business state of the business model. It is because the site is used for business transactions, marketing, and advertising and distribution purposes. The internet in case of this web site not only acts as a platform to improve the internal operations but also provides a chance to create more and more business opportunities. It is because of this reason that the business and the strategies are linked together to carry out the tasks and activities that shall be performed by the site in an efficient manner. E-commerce Implementation Strategy Main Features of the site The web site allows the user connect with it by providing an option of My Account on the top right through which the user can log in or register and look for all the information and transactions associated with the account. There is a search capability provided to the users through which they can enter the location and the key word to look out for the desired products. The sellers are enabled to submit a free ad on the web site by providing the authentic product information including details, price, images and likewise. The seller is also allowed to enter the contact details and preferred mode of communication to get in touch with the buyers. There are various product categories displayed in the form of icons which display their specific product lists for the buyers to select their desired product. It is also possible to connect to the popular social networking accounts through the web site. Positive Aspects The website comprises of necessary elements that a user wishes to look for in terms of search capability, My Account option, product categories and contact us page. There is also a good degree of customization that is present on the web site as the user can enter the preferred language and location on the site. Olx.Com Option to choose language The theme of the web site that has been selected is also simple which allows the readability of the text completely clear and accurate. The background is light in color which enhances the text that is present across all the web pages and the images are also properly clear (Ambler, 2016). Product listing and categorization that has been done provides clarity to the user to look out for specific products without any trouble of confusion in the process. There are main product categories which are further divided in to sub categories to allow the user to reach to the desired product. Olx.com Product Categories Negative Aspects There are a few negative aspects or the areas of improvements that can be corrected to enhance the user experience and utility of the web site. The preferred design criteria of the web sites among the users include header section followed by the menu section, body section and the footer section. The menu section is missing from the site of Olx and the menu options are displayed in the form of icons. The users may feel the need of a traditional menu in the design as per the design principles (Denny, 2016). There is also inconsistency present in the site in terms of the footer section. The footer section that is present on the home page varies from the rest of the web pages which should have been kept consistent all across the web site. Such an inconsistency if noticed by the users can make them lose their interest in the site and will also score negatively in terms of the review carried out by the design experts since consistency is one of the prime aspects of a web site. Footer Section of Electronics- Appliance page Footer Section of the Home page The section termed as About us is also missing from the web site which is an essential element of any of the site as this section provides the users with the business information. There is a Who we are option present in the footer section which does not suffice the need of the about us section on the site. References Ambler, S. (2016). User Interface Design Tips, Techniques, and Principles. [online] Ambysoft.com. Available at: https://www.ambysoft.com/essays/userInterfaceDesign.html [Accessed 4 Sep. 2016]. Baum, L. (2016). e-Business Models. [online] Available at: https://software.ucv.ro/~cbadica/didactic/ce/documente/ModeleEBusiness.pdf [Accessed 4 Sep. 2016]. Botha, (2016). Managing E-commerce in Business. [online] Google Books. Available at: https://books.google.co.in/books?id=nCXOKPG841gCpg=PA8lpg=PA8dq=exposure+stage,+interaction+stage,+e-commerce+stage+or+e-+business+stage.source=blots=UlyNsc1tO0sig=aNoZ4pBoYofi9vsmm2AyNFKVEJwhl=ensa=Xved=0ahUKEwi5wsvrxfXOAhWLto8KHU_BCVkQ6AEIHTAA#v=onepageq=exposure%20stage%2C%20interaction%20stage%2C%20e-commerce%20stage%20or%20e-%20business%20stage.f=false [Accessed 4 Sep. 2016]. Denny, M. (2016). User Interface Principles Every Designer Must Know. [online] Available at: https://www.nngroup.com/courses/hci/ [Accessed 4 Sep. 2016]. Kaushik, M. (2015). OLX India vs Quickr: Who'll win the online classified market?. [online] Businesstoday.in. Available at: https://www.businesstoday.in/magazine/cover-story/e-commerce-online-classified-market-olx-india-vs-quickr/story/218863.html [Accessed 4 Sep. 2016]. Olx, (2016). OLX. [online] Olx.com. Available at: https://www.olx.com/ [Accessed 4 Sep. 2016].

Tamburlaine the Great, Part Two Essay Example For Students

Tamburlaine the Great, Part Two Essay A monologue from the play by Christopher Marlowe NOTE: This monologue is reprinted from Masterpieces of the English Drama. Ed. William Lyon Phelps. New York: American Book Company, 1912. TAMBURLAINE: Villain, art thou the son of Tamburlaine, And fearst to die, or with a curtle-axe To hew thy flesh, and make a gaping wound? Has thou beheld a peal of ordnance strike A ring of pikes, mingled with shot and horse, Whose shatterd limbs, being tossd as high as heaven, Hang in the air as thick as sunny motes, And canst thou, coward, stand in fear of death? Hath thou not seen my horsemen charge the foe, Shot through the arms, cut overthwart the hands, Dying their lances with their streaming blood, And yet at night carouse within my tent, Filling their empty veins with airy wine, That, being concocted, turns to crimson blood, And wilt thou shun the field for fear of wounds? View me, thy father, that hath conquerd kings, And, with his host, marchd round about the earth, Quite void of scars and clear from any wound, That by the wars lost not a drop of blood, And see him lance his flesh to teach you all. We will write a custom essay on Tamburlaine the Great, Part Two specifically for you for only $16.38 $13.9/page Order now A wound is nothing, be it neer so deep; Blood is the god of wars rich livery. Now look I like a soldier, and this wound As great a grace and majesty to me, As if a chair of gold enamelled, Enchasd with diamonds, sapphires, rubies, And fairest pearl of wealthy India, Were mounted here under a canopy, And I sat down, clothd with a massy robe That late adornd the Afric potentate, Whom I brought bound unto Damascus walls. Come, boys, and with your fingers search my wound, And in my blood wash all your hands at once, While I sit smiling to behold the sight. Now, my boys, what think ye of a wound?

Amazon River Essays

Amazon River Essays Amazon River Essay Amazon River Essay Introduction: In our world there are lots of river in the world which have different importances, the Amazon River is the one. The Amazon River is the one of world highest levels of biodiversity. Running out to the South Africa there is the Amazon River and Amazon rainforest which are the 2nd largest river and the largest rainforest in the world. The Amazon River is also the largest drainage basin in the world. Because of its large dimensions, it also called  Ã¢â‚¬Å"The River Sea†. As one of the most extreme place on the earth this research will tell you about insight information and specific data of the Amazon River. 103 words Geographical location: The Amazon River is not the longest river in the world however, it pass through many countries in South America. Its tributaries flow through the countries of Peru, Bolivia, Venezuela, Colombia, Ecuador, and Brazil before emptying into the Atlantic Ocean 6, 437 kilometres from the Amazons headwaters in the top of Andes Mountains of Peru. The length of the Amazon had been argued about which place the true source of the Amazon is. Nowadays, the satellite technology was helped researchers to calculate the river’s dimensions more accurately. The Brazil’s  National Institute for Space Research selected to use the southern channel and estuary as begin of measurement. Their final measurement for the length of the Amazon from Apacheta Creek which is the place that they decided to be the source of the river to the mouth of Marajo Bay was about 6,992 km(this fact may prove that Amazon is the longest river in the world). The Amazon Basin is the largest drainage basin in the world. It covers approximately 40 percent of South America around 7,050,000 square kilometres. It found just next to the Pacific Ocean. The Amazon River and forest is forested areas that become flooded every rainy season. Every year the water level rises more than 9 metres, flooding the surrounding forests called as flooded forests. In an average  dry season, 110,000 square kilometres of land are water-covered, while in the  wet season, the flooded area of the Amazon Basin rises to 350,000 square kilometres. The volume of water it carries from the Amazon River to the Atlantic Ocean is enormous: up to 300,000 cubic metres per second in the rainy season, with an average of 209,000 cubic metres per second from 1973 to 1990. The end of the Amazon River is the Atlantic Ocean (at Marajo Bay) 285 words History: Due to the fact that the flood in Amazon area is not a big event because Amazon is the largest drainage area in the world which made Amazon forests a flooded area every rainy season this have an effect on transporting system. In the past centuries, transporting system mostly use a boat to travel from place to place. Then, new age of transportation in Amazon area is started from 6 September, 1850 the emperor, Pedro II when he sanctioned the law authorizing steam navigation on the Amazon. This opened commerce on Para and Manaus, Manaus and Tabatinga, Para and Cameta, the Madeira, Purus and Negro with the steamboats. On 31 July 1867 the government of Brazil, pressed by countries encircling the  upper Amazon  basin, to open the water route every nations. The  mercantile  development associated with  steamboat  navigation, coupled with the internationally driven demand for  natural rubber  (1880–1920), this brought Amazon local country benefits. The first direct foreign trade with Manaus was commenced around 1874 this local trade along the river bring the Amazon Steam Navigation Company had 38 vessels. By the turn of the 20th century, the principal exports of the Amazon Basin were  India-rubber,  cacao beans,  Brazil nuts  and a few other products of minor importance, such as  pelts  and  exotic  forest produce (resins, barks, woven  hammocks, prized bird  feathers, live animals, etc. and extracted goods (lumber, gold, etc. ). Then, the demand of rubber from the Allied forces in World War II increased. After the World War II the long-term development plans continued. Roads were cut through the forests, and in 1970, the work on the  Trans-Amazonian highway  network began. 274 words Impact of h uman Use: According to the fact that the Amazon River is the extreme place in the world about biodiversity, resourceful place and Largest river in the world etc. , this make people interest to live, to use it commercially and to travel. First we focus on living of people in Amazon areas. There are at least 100 uncontacted tribes or groups of people who inhabit the  rainforest. These people are harmed by natural disaster, disease and other load of obstacles. Live on the water is not only to find food, eat and sleep. The one that going to survive is the one who organised and prepared for everything such as food, shelter, drugs and place to use as toilet. When it was people living in Amazon the boating and shipping is start too. Fishing on Amazon River was happen for centuries but there is no control even now it still no rules over fishing activity. Boating is due to the transportation system especially water way. Boating are not only makes life under water panic but it also effect the chemical rate of water when the petroleum things drop out into water from the boat engine or crash of boat also make river become toxin. The shipping is also the aspect that we look for. It is related to boating because to shipping things on the river you need to transport on water way. It gets same problems as Boating but the last aspect is the main problemâ€Å"tourism†. The most attractive tour is Amazon cruise tour. It is going to offer an intimate tropical natural experience. The tourism help country gain money but lot of tourist is not a cooperative people for the natural protection rules. 280 words Pollutants: The pollutant which found in the Amazon River is a producing of pig iron, petroleum environment problems and the most pollutant is gold rush from gold mining which using large amount of mercury to extract the gold were released into rivers and caused the fish, which are so important in the local diet, to become unsafe to eat. The research discovered the hair of people who live far from the mercury problem source as samples taken from adults contained an average mercury level of 15. 9 micrograms per gram (15. 9 parts per million). This amount of exposure is well below the threshold of 50 micrograms  per gram considered safe by the World Health Organization (WHO). The  WHO  threshold is based on the lowest level at which scientists in previous studies have reported the first clinical signs of mercury poisoning in adults. In fact, the study revealed a direct relationship between declining coordination and increasing levels of methyl mercury in peoples hair that live next to the mercury problem source. The research had discovered that mercury can damage human health even at levels well below accepted international safety standards. The investigation into the cause of mercury contamination in the Amazon is one of many projects which explain about what is going on at Amazon river and what was it effect. This knowledge can then be used to develop policies toward the better management of ecosystems in order to improve Amazon River and human health. 242 words Impact of a proposed: The amount water in the Amazon River can use to run hydroelectric power plants effectively. The energy requirements of both the Carajas development and the city of Belem are met by the giant  Tucurui  hydroelectric plant on the Tocantins River, one of the largest  hydroelectric power  stations in the world. A more modest hydroelectric facility on a small river north of Manaus supplies that city with power. A growing sensitivity to the harmful consequences for both  our life  and the environment due to the construction of large dams has caused projects to be placed on hold. The principal  oil  developments within Amazonia have taken place in the Oriente regions of the Andean countries. Oil pipelines originate from districts in both Colombia (the upper Putumayo) and Ecuador (Agrio Lake), as well as north eastern Peru, and end at  export terminals on the Pacific coast. Within the Brazilian and Bolivian portions of the basin, developments have been of minimal consequence. To understand and solve problem of construction of dam and hydro-electric power project we need to know that human use water especially damming and agricultural has affected over 77 percent of the annual discharge of the large rivers in the northern third of the world. While offering some benefit to humans, these dams reduce the ability of rivers to transport water. Dams also block the passage of fish upstream to spawning grounds. So construction of dam and sluice is very important but the large one would affect the ecosystem too much so why don’t you build it in many part of the river and it will less affect the whole of the ecosystem. In the same way as dam construction problems, the bridge oil and gas is need for South America people. But the way to solve is to keep it safer than normal pipeline and check it frequently to make sure and safe a nature. 310 words Conclusion: Amazon is the largest river in the world in volume and in area of drainage asin its basin encompasses the world’s most extensive rainforest and is home to an extraordinary diversity. It was also generated the economics of nations. These facts make Amazon become important river but it can also bring dirtiness to the river. So, everyone especially local people, tourist and government agency need to realize that Amazon also need to be protect because the water protect us and give us opportunities to live better. I think that if everything is done as my recommendation the problem might be solved especially the dam construction problems. 106 words

Theory essays

Theory essays In briefly evaluating the classical and modern explanations of social inequality, it is essential that we step outside the realm of our own lives, class position, and discard any assumptions we might have about the nature of inequality. This process of critical pedagogy allows us to view our world, not from our perspective, but from a wider, more critical analysis of inequalitys nature. Also, it should be considered within this wider perspective that all theories of inequality have a class perspective, where the theorist, based on the position their theory takes, is making claims from (or for) a particular class (whether they want to or not). With this in mind, it seems that most of these theories come from fairly elite class perspectives and, in turn, tend to be more pessimistic about bringing change to the inequalities they are evaluating. Of the classical (elite) explanations of inequality, Max Webers seemed to be most accepted within the domain of sociology and other social sciences dealing with modes of inequality. Weber, who believes that we are living within a sort of iron cage which cannot allow us to look beyond the rules and regulations of our capitalist system, emphasizes the importance of power relationships in society. Those who are in class positions at the top of the apex (of power distribution) are the people who, one, hold most of the power in society, and two, make the choices for the direction and reproduction of society. The majorities at the bottom of the apex, with very limited power, are unable to make choices that would bring them to their ends. The core attributes of the economic system are alienation and the bureaucracy, which create a dehumanizing effect on the characters within the system. The bureaucracy, with its rational legal authority, clear division of labor, career systems, and impersonality, is technologically more perfect than any...

Assignment Example | Topics and Well Written Essays - 250 words - 380

Assignment Example The thesis has been supported with examples of policies that have been implemented by the government. For example, the government has restricted insurance companies from charging premium prices to the obese people and this is not motivating people to eat healthy. The author is trying to argue against government’s present steps to fight obesity, but the article fails to persuade me because it lacks factual information and only focuses on providing emotional and opinion based information. The article titled as â€Å"Escape From The Western Diet† was authored by Michael Pollan and in this article the author argues that the Western Diet is the main cause of obesity and people should start eating the same way their ancestors used to. The author argues that the causes of obesity that have been identified by researchers are not real and are motivated by personal gains. The thesis of the article is that the western diet is the main cause of obesity and not the individual ingredients in the western diet (Graff 421). The author does not explicitly state the thesis and instead develops it over time. The author is trying to persuade the readers that it is time to change their diet plans and instead of eating a western diet, citizens of US should move back to eating what the ancestors used to consume. In order to pursued the readers, the author has quite well used the ethical appeals of ethos and pathos but the article lacks logos which includes factual information and thus the article lacks