Evaluation of Website Olx.Com †Click to Get Complete Solution

Question: Discuss about the Evaluation of Website for Olx.com. Answer: Website Overview Olx.com is the web site that has been selected for the evaluation purpose. Olx is a classified web site which is used by the users to put their advertisement and sell their products. It provides a chance to the buyers to look out for the desired commodity and contact the seller with the help of the web site through the contact information that is provided on the site. The exchange can take place once the seller and the buyer confirm the deal. There are also a number of payment options that are possible through the web site which include card and cash payments to be done (Olx, 2016). Business Model There are a number of business models that are widely used in the e-commerce world. These models are based on the utility of the web site that is created and the prime objective of the exchange and transactions that take place on the same. Olx.com is the web site that is a combination of two of the business models as Consumer to Consumer (C2C) and Business to Consumer (B2B). The first business model that is applied in the site is C2C. The site allows the users to put the advertisements on the site and provides the buyers with a list of products that match the search query that is placed. The sellers are primarily the consumers who wish to sell off their products and the buyers are also the consumers who wish to buy the products (Baum, 2016). The major transactions that take place on the site are of C2C nature and hence this business model is aptly applied to the web site. There is also another business model as Business to Consumer that is applied to the web site. There are a number of advertisements that are displayed on the side that come from the business users and these ads generally include the sponsored sections. Sponsored listings, advertisement banners, featured ads are put on Olx and the same come from the bus iness side of the users. These ads are used to engage more and more customers (Kaushik, 2015). Every business model goes through a series of stages and phases which are primarily termed as exposure stage, interaction stage, e-commerce stage or e- business stage on the basis of the functionality and features carried out by the same. Olx.com is presently in the e-business state of the business model. It is because the site is used for business transactions, marketing, and advertising and distribution purposes. The internet in case of this web site not only acts as a platform to improve the internal operations but also provides a chance to create more and more business opportunities. It is because of this reason that the business and the strategies are linked together to carry out the tasks and activities that shall be performed by the site in an efficient manner. E-commerce Implementation Strategy Main Features of the site The web site allows the user connect with it by providing an option of My Account on the top right through which the user can log in or register and look for all the information and transactions associated with the account. There is a search capability provided to the users through which they can enter the location and the key word to look out for the desired products. The sellers are enabled to submit a free ad on the web site by providing the authentic product information including details, price, images and likewise. The seller is also allowed to enter the contact details and preferred mode of communication to get in touch with the buyers. There are various product categories displayed in the form of icons which display their specific product lists for the buyers to select their desired product. It is also possible to connect to the popular social networking accounts through the web site. Positive Aspects The website comprises of necessary elements that a user wishes to look for in terms of search capability, My Account option, product categories and contact us page. There is also a good degree of customization that is present on the web site as the user can enter the preferred language and location on the site. Olx.Com Option to choose language The theme of the web site that has been selected is also simple which allows the readability of the text completely clear and accurate. The background is light in color which enhances the text that is present across all the web pages and the images are also properly clear (Ambler, 2016). Product listing and categorization that has been done provides clarity to the user to look out for specific products without any trouble of confusion in the process. There are main product categories which are further divided in to sub categories to allow the user to reach to the desired product. Olx.com Product Categories Negative Aspects There are a few negative aspects or the areas of improvements that can be corrected to enhance the user experience and utility of the web site. The preferred design criteria of the web sites among the users include header section followed by the menu section, body section and the footer section. The menu section is missing from the site of Olx and the menu options are displayed in the form of icons. The users may feel the need of a traditional menu in the design as per the design principles (Denny, 2016). There is also inconsistency present in the site in terms of the footer section. The footer section that is present on the home page varies from the rest of the web pages which should have been kept consistent all across the web site. Such an inconsistency if noticed by the users can make them lose their interest in the site and will also score negatively in terms of the review carried out by the design experts since consistency is one of the prime aspects of a web site. Footer Section of Electronics- Appliance page Footer Section of the Home page The section termed as About us is also missing from the web site which is an essential element of any of the site as this section provides the users with the business information. There is a Who we are option present in the footer section which does not suffice the need of the about us section on the site. References Ambler, S. (2016). User Interface Design Tips, Techniques, and Principles. [online] Ambysoft.com. Available at: https://www.ambysoft.com/essays/userInterfaceDesign.html [Accessed 4 Sep. 2016]. Baum, L. (2016). e-Business Models. [online] Available at: https://software.ucv.ro/~cbadica/didactic/ce/documente/ModeleEBusiness.pdf [Accessed 4 Sep. 2016]. Botha, (2016). Managing E-commerce in Business. [online] Google Books. Available at: https://books.google.co.in/books?id=nCXOKPG841gCpg=PA8lpg=PA8dq=exposure+stage,+interaction+stage,+e-commerce+stage+or+e-+business+stage.source=blots=UlyNsc1tO0sig=aNoZ4pBoYofi9vsmm2AyNFKVEJwhl=ensa=Xved=0ahUKEwi5wsvrxfXOAhWLto8KHU_BCVkQ6AEIHTAA#v=onepageq=exposure%20stage%2C%20interaction%20stage%2C%20e-commerce%20stage%20or%20e-%20business%20stage.f=false [Accessed 4 Sep. 2016]. Denny, M. (2016). User Interface Principles Every Designer Must Know. [online] Available at: https://www.nngroup.com/courses/hci/ [Accessed 4 Sep. 2016]. Kaushik, M. (2015). OLX India vs Quickr: Who'll win the online classified market?. [online] Businesstoday.in. Available at: https://www.businesstoday.in/magazine/cover-story/e-commerce-online-classified-market-olx-india-vs-quickr/story/218863.html [Accessed 4 Sep. 2016]. Olx, (2016). OLX. [online] Olx.com. Available at: https://www.olx.com/ [Accessed 4 Sep. 2016].